What does a lioness have in common with Batman? Plenty, if you’re in Chelmsford! To celebrate the recent Chelmsford Arts and Cultural Festival Week, which ran from 23 June to 1 July, Notting Hill Genesis invited a group of ten artists from Braveone Graffiti Artists to the development to decorate the hoarding at the new City Park West development. The artists were given full creative freedom to turn the hoarding into their canvas, and the end result is a great talking point for the area and a celebration of Essex’s artistic side.
Recently recognised by Inside Housing’s Top 50 Biggest Builders for completions in 2017, and for pipeline projects in 2018, Notting Hill Genesis deliver the personal touch to each of their developments, and this was a great opportunity to showcase what is unique about Chelmsford. The City Park West hoarding is now covered in a vibrant array of characters, incorporating striking greens, oranges and reds – there were even some mice making an appearance! The wider festival was just as exciting, opening with a carnival parade and having music performances, visual arts shows and dance acts taking place during the week.
Experiences enjoyed by everyone
Sarah Butler, Commercial Director of Notting Hill Genesis, comments: “We are delighted to be able to collaborate with The Chelmsford Arts and Cultural Festival and Braveone Graffiti Artists. The day was a complete success and it has certainly added a creative splash of colour across our hoarding at City Park West. The Chelmsford festival is such a great event, bringing hundreds of members of the local community together and we are really pleased that we have been able to be part of this experience.”
Candy Joyce, responsible for Social Media and Visual Arts at Chelmsford Arts and Cultural Festival commented: “The day went brilliantly and we had such a great response from the public, social media and local businesses! The artists’ work was very popular, and we had so many local people coming past to take pictures and admire the artists at work, including young children, who especially loved the batman piece, the cat and the painting mice.”
Uniting all of Chelmsfords incredible community
New developments like City Park West are all about bringing a community together, and this project was an excellent example of community spirit.
Marc De’ath, Cultural Partnerships Co-ordinator at Chelmsford City Council said: "Candy Joyce and Braveone collaborated to bring some much needed visual street art, creativity and colour to the streets of the Chelmsford city - just like the way it happens all across the worlds’ most vibrant cities. Watching the mural unfold as part of Chelmsford's Arts and Cultural Festival's inaugural weekend, and seeing first hand, the professional way in which the artists negotiated access, collaborated and worked on the piece was brilliant. We need more partnerships like this in our city."
Chelmsford: an exciting place to live
Local business owner Matt Lecount, Director at Webwax, echoed Marc’s thoughts, adding: "The artists have done a fantastic job, and it attracted a lot of people who were very complimentary about it. It brings something for everybody in Chelmsford to admire, and as a local business owner, I’m always interested in anything which makes Chelmsford a more interesting and desirable place to be."
Notting Hill Genesis have recently launched the second phase of homes at City Park West, offering a collection of brand new one and two-bedroom apartments available to buy with Shared Ownership. All properties are designed to a high-quality specification with open plan living spaces and stylish kitchens with integrated appliances. City Park West also benefits from an onsite concierge service with dedicated property manager on hand for all the residents. The development is perfectly located to benefit from the city's superb transport connections, Chelmsford train and bus stations both just a short walk away.