Homes for Heroes: opportunities for critical workers to step on the ladder affordably in Canary Wharf

You’re never more than a moment away from something exciting at Dockside at Millharbour, our development on the Isle of Dogs E14, which is helping to transform an area once seen as synonymous with business district Canary Wharf into a new community and lifestyle destination for Londoners.

Dockside at Millharbour

Dockside at Millharbour, E14

Millharbour is a district steeped in history – once seen as an important industrial hub and later as the cornerstone of the capital’s business community, it is now becoming a central piece of London, with residential properties and amenities designed for 21st century lifestyles. With links into the City and beyond, Dockside’s waterside location provides an opportunity for Londoners to live in a tranquil riverside retreat while being in close proximity to all corners of the capital and all it has to offer.

Dockside at Millharbour riverside

Riverside views at Dockside at Millharbour

At Dockside at Millharbour, some of the capital’s best culture is on your doorstep, and restaurants, bars, shopping, and nightlife mean residents are a short walk from everything they need. The neighbourhood is a foodie paradise, with high-end restaurants in Canary Wharf including Gaucho, The Ivy and ROKA, as well as more casual options Pizza Pilgrims, Shake Shack, and the Giant Robot food court. For culture vultures, Canary Wharf is also home to the UK’s largest collection of outdoor public art. 

The Ivy terrace, Canary Wharf

There are few locations in London better connected than the Isle of Dogs, with travel via the DLR, Jubilee line – and in the not-too-distant future, by Crossrail – making the neighbhourhood accessible for those working all across the capital. A three-minute walk to South Quay DLR puts residents of Dockside at Millharbour within 14 minutes of Bank, and 22 minutes of London City Airport. The Jubilee Line is a ten-minute walk away at Canary Wharf Underground Station, from where travel is possible to Waterloo in under ten minutes.

New homes for critical workers

And now Notting Hill Genesis is launching a new initiative to make home ownership at Dockside more accessible for the nation’s critical workers, as a thank you for their commitment to keeping the country safe throughout the Covid-19 pandemic.

Our ‘Homes for Heroes’ initiative will offer all critical workers living or working in London the chance to secure their own home at a lower cost than otherwise possible – including those working across health and social care, education, public safety, community services and transport* – who are first-time buyers and have a combined household income from £42,000 a year.

Through the ‘Homes for Heroes’ initiative, workers can purchase between 25 and 75 per cent of their home at Dockside under Shared Ownership, and Notting Hill Genesis will charge a discounted rent of 1.5% on the remaining share, thereby reducing the overall monthly payments on the home.

Critical workers can choose to purchase a selected one- or two-bed apartment at Dockside at Millharbour. With prices from £121,875 for a 25 per cent share of a one-bed home and an overall monthly cost (mortgage, rent and service charge) from just £1,164 under the initiative, buyers can secure an open-plan apartment with a private balcony offering views of London’s skyline at an affordable price.  The apartments come with integrated kitchen appliances and luxury features such as comfort cooling in bedrooms.

Dockside kitchen and dining

Dockside kitchen dining area

For further information on the ‘Homes for Heroes’ initiative, visit our Homes for Heroes page or call 020 3815 2222.

*The incentive is open to critical workers who have been in continuous employment for a minimum of three months at least from 1 July 2021 within the following sectors: 

  • Health and social care
  • Education and childcare for key workers’ children
  • Charities and their workers in the delivery of key frontline services
  • Those involved in food production and other necessary goods
  • Public safety and national security such as the police, armed forces and fire and rescue service personnel
  • Those who keep the air, water, road and rail transport modes and utility, refuse and postal services operating now and through the coronavirus response period