Notting Hill Genesis ‘Homes for Heroes’ at Royal Albert Wharf

 As a thank you to critical workers for their commitment to keeping the country safe throughout the COVID-19 pandemic, Notting Hill Genesis is providing ‘Homes for Heroes’ - a selection of Shared Ownership three-bedroom apartments at its flagship development Royal Albert Wharf. Providing critical workers with a spacious and affordable riverside home, equipped with top of the range appliances, stylish flooring, dedicated concierge and private parking.

Shared Ownership offers aspiring buyers the opportunity to purchase a share of a home’s value, between 25% and 75%, while paying a subsidised rent on the remaining share. The lower deposit level required with the Shared Ownership scheme, means buyers need only put down a deposit on the share they purchase and not the full market value of the property. Buyers can choose to purchase additional shares on their property as and when they can afford to, right up to 100%.

For critical workers, a discounted rent on the remaining share demonstrates Notting Hill Genesis’ support in reducing the overall monthly payments on the property plus stamp duty paid for a limited time only . Furthermore, thanks to partners Hatch Interiors, Metro Finance and Direction Law, buyers will receive additional savings in window treatments, mortgage broker fees and legal fees.

James Munson, Head of Marketing at Notting Hill Genesis comments: “We are thrilled to be launching ‘Homes for Heroes’ at our Royal Albert Wharf development, which is a stunning riverside development. 2020 has been a difficult year for everyone and has reminded us all that critical workers are the backbone of our society, we couldn’t have got through this year without them. By offering reduced rents to workers whose roles are critical to supporting society, we hope to give something back to those who have done so much to help keep Londoners going through the pandemic.”

As with all Notting Hill Genesis properties, interiors at Royal Albert Wharf have been finished to high specification with well-considered layouts. The three bedroom apartments benefit from flexible open-plan kitchen/living/dining areas and boast large windows, which fill the homes with plenty of natural light. Additionally, homeowners will have access to their own private outside space in the form of a private balcony delivering the perfect place to unwind, as well as acting as extra space to entertain during the spring and summer months.

Bedrooms are spacious and benefit from plush carpets, creating a cosy setting to relax, whilst bathrooms are clean and contemporary in style with boutique hotel style mirrors, storage and chrome fixtures and finishes as well as heated chrome towel rails.

Locally there are plenty of spaces to relax after a busy day on the front line, with a network of paths and open green spaces on the doorstep. Families are well catered for, with a range of local schools and nurseries in the area, many of which boast an ‘Outstanding’ or ‘Good’ Ofsted rating. In terms of family activities, Royal Albert Wharf has plenty to offer. Dock Beach, London’s largest urban beach provides a space for children to build sandcastles and play in the sand throughout the summer and is just a 20 minute DLR ride away, whilst on site RAW Labs run by Bow Arts is a hub of activity for those of all ages with a range of classes to get involved with including creative arts and crafts and yoga. For residents looking for a place to relax and catch up with friends a selection of independent cafés and restaurants line the dockside.

Well positioned to access the whole of the capital, Royal Albert Wharf has a number of transport options for residents to choose from. Newham University Hospital, is easily accessible in just 25 minutes via local bus services, whilst those who prefer to cycle will be there in just 14 minutes thanks to the areas excellent cycle routes. Critical workers based in London’s more central hospitals such as The Royal London or Guys Hospital are also well catered for at Royal Albert Wharf. Located in Zone 3, Gallions Reach DLR station is just a few minutes’ walk from home, from here buyers can connect in 34 minutes to Whitechapel and 27 minutes to London Bridge, while London Waterloo is also reachable in just 30 minutes, ideal for those working at Guys and St Thomas’ Hospital. When river boat services recommence, Royal Wharf Pier will become a new stop on the Thames service, offering a pleasant and less crowded way to commute.

Prices for a three-bedroom home at Royal Albert Wharf start from £131,250 for a 25% share of the full market value of £525,000. For further information on Homes for Heroes at Royal Albert Wharf click here, download the leaflet below, register your interest online, or call 020 3815 2222.


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