Young, free and saving

“I have peace of mind, knowing I own my own home.”

While an ever increasing number of Londoners are being forced to become part of the ‘Generation Rent’ trend*, many young London professionals are still hopeful of taking their first step onto the property ladder and eventually owning their own home. Thanks to Shared Ownership homes at developments like Brackenbury Square in Hammersmith, an alternative means of home ownership is now available to Londoners.

That old renting dilemma

33 year old Hanna Kardell purchased her first London property through Shared Ownership at Brackenbury Square. But what led her to that decision to step off the renting cycle is a very familiar story. Hanna says; “I was living in a studio apartment for over five years, when my landlord broke the news that it was being sold. Considering the substantial hike in Hammersmith rental prices since I was last looking at the market, I was faced with the likelihood of house sharing. Frankly this option wasn’t ideal considering my stage in life.”

Turning lemons into lemonade

Staying in the Hammersmith area and within close proximity to work was incredibly important to Hanna. Hanna says: “I had been living in the area for such a long time, it felt like home. But the rent had become ridiculously high on even the most average and unattractive properties. I was quite disheartened at first but it was this experience that spurred me on to look into buying my own property. I viewed the Shared Ownership apartments at Brackenbury Square and didn’t look back.”

Beautiful outside and out

It only took Hanna 5 months to put her feet up in her new home, from her first viewing to move in day. Hanna comments: “I viewed the show flat and just loved the floor plans and overall feel of the development. I was really happy with the location and the beautiful design of both the exteriors and interiors. There are so many great shops, restaurants and bars right on the doorstep. Best of all, I knew it would fall into my budget.”

Home is where the heart is

Hanna continues; “I have peace of mind, knowing I own my own home. I no longer fear the end of a rental contract and worry about having to find a new home every couple of years. I feel like I have real control over my housing situation. My monthly outgoings are coming in much less than the average rental expectations I looked into for a property of this calibre.”

West London lifestyle

Located just a stone’s throw away from bustling Hammersmith and Westfield shopping centre, Brackenbury Square residents are privy to a range of fantastic local amenities, green spaces, bars and restaurants including the popular craft beer bar, ‘Brew Dog’ and nearby Ravenscourt Park.

Brackenbury Square

All Shared Ownership homes at Brackenbury Square have now been sold however two bed apartments are still available for private sale, all with secure underground parking.. Current and forthcoming opportunities to buy through Shared Ownership at other Notting Hill Sales developments include 330 Clapham Road and Oval Quarter.

*16th February 2016, Generation Rent: London to become a city of renters by 2025
The Telegraph

All Shared Ownership homes at Brackenbury Square have now been sold but apartments are still available for private sale. Opportunity to buy through Shared Ownership at other Notting Hill Sales developments including 330 Clapham Road and Oval Quarter is available to buyers.


Find out more about the 1, 2 and 3 bed homes in Oval Quarter